1-800-FLOWERS.COM, Inc.
As the Assistant Manager of Graphic Design & Content of Business Communications, my creative expertise and strategic vision contribute to creating compelling visuals that elevate our brand communication.
Press Microsite Design
My most recent project was the full design of the Press Look Books. Since starting at the company nearly 5 years ago, I have helped shape the previously designed PDF into a functional, and aesthetic site, which also cohesively matches the brands vision.
Notable Projects
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Fact Sheets
I designed individual fact sheets for our 16 different brands, ensuring a cohesive and uniform visual identity that reflects each brand's unique essence while maintaining a consistent and professional appearance across the board.
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Set Design
Behind the Scenes! ✨ As a food stylist and set designer, I had the pleasure of crafting this set, which was featured on national television. From delectable dishes to strategic product placement, every detail tells a delicious story of our brand!
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Times Square Billboard
One of my most exciting accomplishments was being able to see my designs on the billboards in Times Square! We rang the bell at NASDAQ for Mother’s Day, where I designed all event assets, including the video that played on the billboard during the event!
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Strategic Priorities Poster Design
This visual roadmap was proudly displayed across our offices, serving as a daily reminder of our collective goals and the path to success.
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Valentine's Day Infographic
I designed this Valentine’s Day Fun Fact Sheet as a way for media to quickly learn about our most notable facts for one of the biggest floral holidays.
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Infographics
The infographics were designed as an invaluable tool, distilling complex information into visually compelling and easily digestible graphics, enhancing understanding and engagement for our audience across various platforms.
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Lookbook Microsites
I designed microsites which seamlessly showcase our diverse range of products across our family of brands, providing a visually engaging and user-friendly platform for media distribution and promotion.
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Corporate Headshots
With a keen eye for detail and artistic flair, my photography skills shine in capturing professional headshots, adding a touch of personality and professionalism to each individual's image.
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Invitation Design
Crafted visually appealing invitations, for brand events sent to media.
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Brand Guidelines
The corporate brand guidelines were designed to maintain a consistent and professional brand image, foster recognition, and ensure clarity and efficiency in communication throughout the company.
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Social Media Management
Managed corporate social channels (Twitter & LinkedIn), updating seasonal banners, and designing content for posts. Helped to elevate both accounts gaining followers and recognition from LinkedIn (ranked on Top Companies in Retail).
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Corporate Website Redesign
Redesigning the corporate website was essential to enhance user experience, reflect updated brand aesthetics, and align with evolving digital trends.
Crafting Visual Narratives
This is a video that I co-directed exclusively for our corporate careers page. This video helped to visually show our office culture, diversity, collaboration, and innovation. As a director, my goal was not just to showcase the physical workspace but to convey the spirit and energy that make our company unique. I worked on this project from concept to execution.